Vonage Calls the Multicultural Consumer

14 Oct

Vonage is a leading provider of low-cost communications services connecting individuals worldwide. They currently serve approximately 2.4 million subscribers. They provide customers with affordable communication solutions that offer flexibility, portability and ease-of-use. Their new service Vonage World plan offers unlimited calling to more than 60 countries with popular features like call waiting, call forwarding and voicemail for one low monthly rate.

Vonage’s advertising strategy has consisted of consumer humor, competition robbery and customer testimonials. The  recent customer testimonials target multicultural consumer values beautifully such as family, home country, and culture. Below is one of Vonage’s recent commercials where Gita talks about calling her mother in India more than 8000 miles away through Vonage World. Gita shares with us a song her mother sings to her in over the phone in language (might be Hinid) which translates to ” don’t leave me I have a lot to tell you.” Vonage allows families to stay connected for longer at a low cost rate which is what most multicultural consumers seek from a communications provider.

 Vonage World gives customers unlimited calling to over 60 countries including India, China & Mexico for $24.99 per month. Vonage World raises the bar for landline replacement and successful calls all multicultural customers. 

These are some of the countries you can call with Vonage World, hopefully one day they add Costa Rica:


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